PatriciaA ha creato il Progetto The Ultimate Guide about Case Solution Mistakes il 30/9/2021
Descrizione
Not focusing on the audience
The case study provides impressive support when the client is buying an expensive product. Hence, it is very crucial to know what level of decision-maker is considered as the beneficiary of the case study.
Not targeting a particular angle
This mistake is closely related to the previous blunder. Basically, an angle is the central point of your story and it makes your case study more distinct.
Since your customers are interested in distinct features of your product, it will captivate your targeted audience.
If your case study fails to go far beyond the general premise that a client implemented your specific product to improve its performance, they will not be able to connect with the specific situations of different members of your audience.
An angle should lay stress on any one of the following:
Customer type
Customer size
Needs and challenges of the customers
How your product or service was used by the customer?
Lack of appropriate details
Some companies make their case studies limited and universally fascinating by not providing necessary details in which the event takes place, the location of the client, and the scope of the customer’s operations.
They believe that eliminating those details could make their case study more appealing and relevant. The truth is that these sorts of details help the audience to feel that the story that you have told about your customer is true.
Accordingly, when you start avoiding these five case study pitfalls, you will be able to develop a piece that will endorse your products or services.
Categoria principale
Educazione e formazione
Categorie secondarie
Educazione e formazione
Localizzazione del progetto
new york
Website
https://www.caseprofessors.com/
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